Wednesday 10 April 2019

YOUTUBE IS ALSO WORKING ON ORIGINAL INTERACTIVE PROGRAMS.

A new unit will also develop special live broadcasts for the transmission platform.
Netflix is not the only platform for the transmission of big names running in interactive programs. YouTube is also developing programming using this format. Ben Relles, who was responsible for YouTube's non-scripted programming, is leading a new division focused on live interactive and special programming.

"We now have incredible new tools and opportunities to create and tell multi-layered and interactive stories," Susanne Daniels, Programming Manager at YouTube, told Bloomberg. "Ben has an intuitive and experienced understanding of how the platform can improve content, making it the ideal choice for developing this new division."

Although he already had several interactive programs focused on kids (including Minecraft: Story Mode), Netflix pointed to the success that the format could have at the end of last year with its Black Mirror spin-off product, Bandersnatch. You expand your list of interactive programs and here is the survival series to the reality of You vs. Wild, starring Bear Grylls, will be released Wednesday. Meanwhile, the publisher of the "Choose Your Own Adventure" book series is chasing Netflix for Bandersnatch.

YouTube, which has been testing interactive ads, seems to be reconsidering its original content ambitions, having recently canceled some big-budget series. It is planned to announce a new planning list at an event in a few weeks.

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