ONEPLUS TAKES A BITE OUT OF APPLE AND BECOMES THE BEST-SELLING PREMIUM SMARTPHONE BRAND IN 2018

Remember the Apple logo half stitched? Well, it seems that we have just discovered where this big parcel of Apple's kitten fell, right in the middle of the arms of the high-end smart phone company based in Shenzhen, One Plus.

According to the latest market research conducted by Counterpoint in the fourth quarter, Apple is lagging behind in the high-end smartphone segment with only 30% of the market, while OnePlus is the market leader for the third consecutive quarter, with 36% .of the market. Another giant in Samsung technology, with a market share of 26%, is close to third place in the segment of premium smartphones.

But the good news for OnePlus does not stop there. With the maximum number of sales of OnePlus 6 and OnePlus 6T, the company became the best-selling premium smartphone in 2018. And pushing this celebration a little further from headquarters, OnePlus made fun of Apple in its latest post .

Fresh? Yes, but OnePlus manufacturers are proud of their advantageous foray into the premium segment. And the same can be said of the OnePlus community. The company's flagship products, OnePlus 6 and OnePlus 6T, performed exceptionally well, becoming the first and second best-selling smartphone in 2018. The festive launch and positive word of mouth helped to increase the number of smartphones. sales.

Counterpoint Research analyst Karn Chauhan said: "OnePlus delivered its largest single-quarter shipments to lead the premium smartphone segment for three consecutive quarters, and the success of OnePlus has led to a record increase in shipments. high-end smartphones in a year This was motivated by the strong demand for the latest OnePlus 6T over the holiday season.The momentum continues even after the holiday season because of the strong word of mouth and comments from the end-users on the product. "His latest expansion into the offline world, with Experience Stores, will help him reach the base of potential users in the coming quarters."

According to Counterpoint, the new premium segment market leader is clear, but we wonder what Siri has to say about it.

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